Santa Barbara Yellow Cab
Since 1929
 
 
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Our Story

 
 
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In the early 1900s, John Hertz founded the Yellow Cab based in Chicago, Illinois. Hertz's first job was selling newspapers, and, eventually, he became a reporter for the Chicago Morning News. When the Chicago Record merged with another paper, he lost his job. Then, in 1904, he found a job selling cars. That's when he came up with the idea of creating a cab company with low prices so the common man could afford to ride in them.
Yellow Cab companies came to dominate the nation's taxi business. The yellow color was chosen as the result of a survey made by the University of Chicago, which indicated it was the easiest color to spot. Santa Barbara Yellow Cab was established in 1929 and has been owned by Taxi Owners Association, Inc., a California corporation since 1999. This corporation was established in 1987 and at that time contracted to be the drivers for Yellow Cab.
 
 
Santa Barbara Yellow Cab has always provided taxi and a variety of other services in Santa Barbara County. Such services include, but are not limited to courier and messenger services, delivery, tours, and miscellaneous services, as well as passenger transportation because the drivers own the company. They control, regulate, and determine the way the company is run.
The dispatchers and management now have the option to be a larger part of the company and be voted in as owners. Although the city has allowed other companies to take the color yellow in the Santa Barbara area, Yellow Cab of Santa Barbara is not affiliated with any other taxi company. This is the original Yellow Cab that has provided service to the Santa Barbara area since 1929.
 
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Contact us at (805) 965-5111 in Santa Barbara, California, and speak with the staff at our taxi company about booking a ride.

Available 24 Hours a Day, 7 Days a Week | Reservations Accepted Voted Best of Santa Barbara in News and Entertainment | Voted Best of Santa Barbara in The Independent Reader's Poll Many Years in a Row